Maria DeRoy
Personal File · Identity
Case № 07 · Identity Shift
who they knew me aswho I choose to become

Personal BRAND

Maria DeRoy — line portrait
as
IDENTITY
transformation

A program for women at a turning point — those who can no longer show up "AS BEFORE" and are searching for a new form of themselves in the world through BRAND, self-expression and professional realization.

The Program · 7 Stages
Who this program is for

For those going through an IDENTITY CRISIS — and who understand: the old version of themselves no longer works. For those seeking not a cosmetic upgrade, but a NEW FORM OF PRESENCE in the world.

Maria DeRoy
About the author

Maria DeRoy

Maria has lived through several identities before building her current one: six years in the modeling industry, a communicator, co-founder and partner of one of Europe's leading branding agencies. Over more than a decade she has built brands — personal and commercial — across the USA, the UK, France, the Netherlands and Saudi Arabia. Today she is based between Brussels and Paris.

Her education in neuromarketing gave her the instrument, and her own experience of reassembling herself — on film sets (four films in Europe), in client negotiations and in moving from country to country — became the proof: identity can be built deliberately.

Experience10+ years building brands
Educationspecialization in neuromarketing
Modeling6 years in the modeling industry
Based inBrussels · Paris
ProjectsUSA · UK · France · Netherlands · Saudi Arabia
Film4 films in Europe
Positionpartner at a leading European branding agency
Personalmarried to a successful entrepreneur
Exhibit № 01–06 · Arrange your own order

Assemble your NEW SCRIPT

Stills from your new film.

The PROGRAM structure

I — VII · 7 consecutive stages
IStage

Personality Core

Foundations

Working with what is already within — the foundation of personality.

Values and personal anchors
What is truly mine — and what was imposed
Strengths and natural patterns
Rules of life and inner principles
Personal experience as a source of identity
Personal Brand Map
Outcome
"A clear understanding of your inner structure — who I am without external roles."
IIStage

The New Character

New Character

Not an upgrade of the old version — the creation of a new form of self-expression.

The concept of the new "me" as a character
The role I choose to occupy
Voice, behavior, energy, style
Who I want to be and how I want to be perceived
The archetype of the new character
Breaking with the past image
Outcome
"A fully formed new identity as a character, recognizable in the world."
IIIStage

Shadow Work

Identity Shift

The psychological passage between the old and the new version of yourself.

Old identities and their limits
The shadow side of personality (shadow work)
Losses on the path to change
Inner limitations, fear of visibility
Resistance to change
Anchoring the new identity in behavior
Outcome
"Inner blocks released and the shift into the new identity secured."
IVStage

Product Formation

Product Formation

Translating personality into concrete value and an offer.

What transformation happens through me
Packaging experience into an offer
Positioning through value
What I give people — the product as an extension of personality
Formats: services, product, practice, content
The structure of the offer
Outcome
"A clear understanding of what exactly I sell to the world and what transformation I carry."
VStage

Money & Structure

Pricing & Business Model

Monetizing the new identity.

How identity shapes price
Revenue model: 1:1, groups, products
The financial logic of the brand
Product tiers and the offer line
Raising your price without losing authenticity
A strategy for sustainable income
Outcome
"A working model for monetizing your personal brand."
VIStage

Presence in the World

Marketing & Growth

How the new identity begins to live in the outer world.

Content as an expression of personality
Content formats: social media, video, writing
Growth and visibility strategy
Tone and voice of the brand
The personal brand as a system of attraction
Building trust through visibility
Outcome
"A system of outward presence that attracts the right audience."
VIIFinal

Integration

Final Project

The final assembly of the whole transformation into one:

Personality Core
Identity Shift map
Pricing and business model
The New Character
Product system
Content strategy
Final outcome
"A fully assembled and fully expressed personal brand of the new identity."
The program in one sentence

You are not improving yourself. You are reassembling who you are — and turning it into a way to LIVE, EARN and BE SEEN.

Exhibit № 10–15 · The environment of the new identity

The new ENVIRONMENT

Drag to arrange — build the space the new you lives in.

Ready to begin the REASSEMBLY?

Leave a request — and we'll discuss whether the program fits your exact stage.